Los Angeles · Creative Producer

Aaron Villeda

Basketball storyteller capturing authentic athlete moments through video, photography & brand content.

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Selected Work

Stories from the court

Video / Image

California Gold 3SSB

Creative Direction · Video · Photography · Branding

Lead visual content for 300+ athletes across media days, game coverage, recruiting features, and promotional campaigns.

Video / Image

South Bay Hoops

Founder · Media Brand · Athlete Storytelling

Grassroots basketball media focused on athlete exposure, tournament coverage, and community storytelling across Southern California.

Video / Image

Athlete Features & Recruiting Content

Video Production · Editing · Motion

End-to-end production of athlete features, highlight packages, and social-first content for Instagram, TikTok, and YouTube.

Video / Image

Brand & Apparel Design

Identity · Graphics · Campaigns

Logo systems, team graphics, apparel concepts, and visual identity work for grassroots basketball programs.

About

Building stories that move the game forward.

I’m a Los Angeles-based creative producer and basketball storyteller with over a decade of experience developing visual content, brand identities, and digital campaigns within the basketball community.

From founding grassroots programs to leading creative direction for Adidas 3SSB teams, I specialize in capturing authentic athlete stories and delivering high-quality video, photography, and social content in fast-paced environments.

Video Production Photography Creative Direction Brand Identity Social Content Adobe Creative Cloud Motion Graphics AI Tools

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Contact

Let’s create something.

Open to collaborations, content projects, and storytelling opportunities.

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